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GRE精选课外阅读文章, 时尚单品与科技的优雅融合,我们来看看吧,下面小编就和大家分享,来欣赏一下吧。
GRE精选课外阅读文章 时尚单品与科技的优雅融合
Why Burberry's boss is a perfect fit for Apple.AMONG stewards of big luxury brands Angela Ahrendts, the boss of Burberry, is probably the geekiest.Her main achievement has been to make the 150-year-old British company the most technologically savvy of its peers.Burberry plans to be the first luxury company that is fully digital end to end, she boasts.But what can she do for Apple, which on October 14th said it would poach her to run its retailing operations?
Burberry老板与苹果如此合拍,秘密何在?Burberry的老板Angela Ahrendts可能是所有的大型奢侈品牌管理者中最不招人喜欢的。他的主要成就就是使这所150年历史的英国老牌企业成为同行中的技术型企业。她夸口说Burberry计划成为第一家完全数字化的奢侈品企业。但是苹果于10月14日宣称会插手她的零售业务,对此她又能有什么办法呢?
Probably the opposite: revive a sense of style at a tech firm that has lately looked a bit dowdy.Many purveyors of luxury fret about cheapening their wares by selling them online.Of the 100 biggest luxury brands just 56 have transactional websites, according to Exane BNP Paribas, an investment bank.Ms Ahrendts, an American who took over Burberry in 2006, had no such hangups.
也许相反,在一家科技公司恢复一种风格有点过时。很多奢侈品供应商担心在网上销售会降低商品价格。据Exane BNP Paribas ,一家投资银行称100家顶级奢侈品牌中只有56家有网上交易平台。Ahrendts女士,这位于06年接管Burberry的美国人不这么认为。
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Not content with flogging calfskin trench coats online, she has deployed every platform, device or bit of software she could think of to romance customers and spark collaboration among employees and suppliers.iPad-wielding salespeople in Burberry stores can look up what customers have already bought, and suggest what might take their fancy next.
不满足于仅在网上出售皮制品,她已在各个平台全面铺开,用所能想到的一切设备吸引顾客,希望与顾客擦出火花。Burberry的店员手持IPAD随时记录顾客的购买信息,并预测他们的可能喜好。
Ms Ahrendts should add pizzazz to Apple's bricks-and-mortar shops, which are the most profitable in America measured by sales per square foot.But that seems a small job for a woman who last year was the highest-paid chief executive of a company in the FTSE 100 share index.At Apple, from next spring, she will merely be a senior vice-president.
Ahrendts。应该投入更多精力在美国每季度盈利最多的苹果实体店上。但对于一个进入去年福布斯百位收入最高企业高管的女士而言,这似乎是小事一桩。至于苹果,从下个春季开始她就仅仅是一个部门副主席。
So the odds are that her brief will go well beyond managing Apple's stores. She can help it crack the Chinese market, where its iPhones are also-rans in the race against cheaper smartphones from Samsung and local manufacturers.Burberry earns more than a third of its revenue in Asia compared with Apple's 28%.A bigger job will be to ready Apple for the coming fusion of fashion and technology.
所以很有可能她的表现会比在苹果时更好。她能帮助苹果打开竞争激烈的中国市场,这竞争来自于三星和中国国产智能机对IPHONE的竞争。较苹果的28%,Burberry的亚洲市场盈利超过其总盈利的1/3。苹果已经准备好了面对即将到来的时尚与科技融合的浪潮。
The most talked-about new devices are wearable.Google's Glass smuggles a smartphone into a pair of spectacles.Samsung's Galaxy Gear squeezes some smartphone functions into a wristwatch.Apple is also keen to surf the wearable wave.An iWatch, which Apple may launch next year, would pull it towards Ms Ahrendts's home turf, since it would compete with fashionable timepieces like Burberry's.
现在被广泛谈及的新设备都是可戴式的。谷歌眼镜将智能机植入眼镜。三星是能表将智能手机与手表融合。苹果也想赶上这一穿戴式科技浪潮。苹果可能会明年推出iWatch,鉴于可能与时尚腕表比如Burberry展开竞争,他可能会推向Ahrendts's女士的主场。
Apple has long been something of a fashion house.Its product launches are choreographed like catwalk shows.But its glamour has faded since the death of Steve Jobs, its founder, in 2011.His successor, Tim Cook, is striving to regain it.He recently hired Paul Deneve, the boss of Yves Saint Laurent, a French fashion house.Sir Jony Ive, Apple's design guru, now oversees the look of software as well as hardware. Ms Ahrendts brings another eye for beauty, and a knack for seducing consumers.
苹果现在已成为时尚工厂。他的项目都是精心设计的就像时装秀一样。但是自从创始人乔布斯在2011年死后他的魅力正在逐渐削减。而继任者Tim Cook则在努力重获魅力。最近他雇了法国时尚工厂Yves Saint Laurent的老板Paul Deneve。Jony Ive苹果首席设计师如今不仅要负责软件也要负责硬件外观。Ms Ahrendts则从另一个角度带来美,吸引顾客。
GRE考试阅读专栏逻辑题及答案整理
Because of strong overall stylistic similarities, prehistoric cave paintings in El Castillo, Spain and others in Altamira, Spain, were thought to date from the same period. Recent pigment analyses, however, established the Altamira paintings as by far the older and as about the same age as a third group of paintings done in a different overall style. Nevertheless, this case does not prove that stylistic similarities cannot be a reliable indicator of closeness in age, since ____________.
16. Which of the following most logically completes the passage?
A. experts who knew the results of the pigment analyses reexamined these paintings and found no previously unnoticed stylistic similarities between the Altamira paintings and the paintings in the third group
B. there are certain stylistic features that the Altamira paintings share with all known paintings of their period and do not share with the El Castillo paintings
C. before dating by pigment analysis was widely practiced, stylistic similarities were the only means of determining whether two prehistoric cave paintings dated from the same period
D. determining the age of a prehistoric cave painting simply by reference to the age of the pigments used in that painting substitutes technology for artistic judgment
E. there are experts who maintain that the results of the recent pigment analyses leave the striking stylistic similarities between the El Castillo paintings and the Altamira paintings unexplained
答案:
B
GRE考试阅读专栏逻辑题及答案整理
Members of the San, a hunter-gatherer society, have a diet far richer in fruits and vegetables and lower in salt than is typical in industrialized societies. They also differ from industrialized societies in that they have extremely low rates of high blood pressure and obesity. However, contrary to what some have claimed, if people in industrialized societies adopted the San’s diet, the incidence of high blood pressure and obesity in these societies might not be dramatically reduced, because ____________.
17. Which of the following most logically completes the passage?
A. psychological stress, which can also cause high blood pressure, occurs in both industrialized and nonindustrialized societies
B. the San’s low-salt diet is due, not to preference, but to the limited availability of salt in their region
C. a few members of the San have been found to suffer from circulatory system ailments other than high blood pressure
D. members of the San are far more physically active than are most members of industrialized societies
E. not all individuals with high blood pressure are obese
答案:D
GRE考试高分抢先练习题及答案
Discussionsof impending water shortages are often couched in apocalyptic rhetoric, yet ifthe language is somewhat _____, the basic message is sound: water is indeedscarce and growing scarcer.
A. abstract
B. complacent
C.ambiguous
D.unfamiliar
E.overblown
解析
答案:
E
解析:
同义重复文中的couched in apocalyptic rhetoric,正确答案选E选项。overblown过分的。
翻译:
关于即将发生的水资源短缺经常被表达成世界末日一样的夸张,但即使这些话说的有些过分,但基本的信息还是正确的:水资源的确短缺且正在变得更加短缺。
GRE考试高分抢先练习题及答案
The surface of Venus calcite, a mineral that absorbs the gas sulfur dioxide. Sulfur
dioxide is often produced by volcanic activity and is plentiful in Venus’atmosphere, so
there must be a source, perhaps volcanic, producing sulfurdioxide on Venus.
1. Whichof the following is an assumption on which the argument depends?
A. In the recent past, the level of sulfur dioxide in Venus’ atmosphere was notmuch
higher than it is now.
B. If there is volcanic activity on the surface of Venus, it is not adequate tomaintain the
observed amount of sulfur dioxide in the atmosphere.
C. The sulfur dioxide in Venus’ atmosphere forms clouds that prevent direct observation of the surface.
D.Sulfur dioxide produced by volcanic activity on the Earth’s surface is also absorbed by minerals other than calcite.
E.The calcite on the surface of Venus is in sufficient supply to continue to absorb sulfur
for millions of years to come.
该题是一道假设题。文章说,金星大气中有很多二氧化硫(sulfur dioxide ), 二氧化硫经常由火山活动产生,由C(calcite )吸收。
文章由此得出结论:金星表面应该有来源,很可能是火山,正在产生二氧化硫。
文章推理依据什么假设呢?
解析
从文章内容可知,决定现在金星大气中是否有二氧化硫有两个关键因素:
1输入(例如火山喷发),2 输出(被C吸收掉)。
文章关键推理是:
从现在大气中有二氧化硫,直接推出现在有输入(关键因素1起作用)。问题很可能出在哪里?对啦,忽略了输出的问题(关键因素2)。
A选项说,最近的过去,金星大气中二氧化硫的水平不比现在高很多。这就是针对了输出的问题(关键因素2)。如果是(过去比现在水平高很多),就是输出(被C吸收掉)在起作用。也就是说,未必现在是有输入的(关键因素1)。作者的结论就被严重削弱了。
所以,A是正确选项。看懂了么?再琢磨一下。
E选项说,金星表面的C有充足的供给,未来几百万年能继续吸收硫。
该选项无关。文章讨论的是二氧化硫的问题,不是“硫”。
退一步说,等同“硫”和二氧化硫。说C丰富,是直接削弱文章推理思路,不是文章推理所需要的假设:把可能削弱文章推理的可能性否定掉。
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