商务英语BEC中级口语精选讲义
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商务英语BEC中级口语精选讲义(1)
Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
ⅱ 、 What is International Business English?
国际商务英语,指的是人们从事国际商务活动中所使用的具有行业特征的英语,这些行业包括:国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
由此看来,商务英语不是一种独立的语言,它仍然是英语,是在国际商务背景下使用的英语。
ⅲ 、 How to learn International Business English? 怎样学习国际商务英语?
掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短语方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
(3) 句型方面
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 旧词 “ 新义 “
honour
e.g, All credit cards honoured here. The bank honoured this cheque.
cover
e.g. I have got myself covered against fire.
royalty
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
(5) 同义词、近义词、相似词的辨析。
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
熟悉世界贸易组织。
熟悉国际商务英语有关行业的基本术语及其内涵意义。
学习国际商务常识,略知相关专业知识。
商务英语BEC中级口语精选讲义(2)
ⅳ 、 BEC2 Content
BEC2 考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。
BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。
Preliminary
Vantage
Advanced
Reading
1 hr 30 mins ﹡
1 hr
1 hr
Writing
45 mins
1 hr 10 mins
Listening
40 mins
40 mins
40 mins
Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
ⅵ 、 BEC2 Grades
one overall grade
each skill counts for 25%
candidates also receive profile of performance
Preliminary: two pass grades
Vantage and Advance: three pass grades
ⅶ 、 Introduction to BP Preparation Resource
vocabulary
textbook
《 Pass Cambridge Vantage 》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明:
1 . 掌握商务词汇短语
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2 . 掌握相关商务知识
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3 . 掌握相关背景知识
Tesco, J Sainsbury, Asda
《 Working in English 》
mock exam papers: 9 sets
ⅷ 、 Register for BV
ⅸ 、 Business Research
Answering business studies question
Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
商务英语BEC中级口语精选讲义(3)
Ⅰ Life English
Talking about money
1.
If you have money, you can easily make money.
Money makes money.
Money begets money.
If you are in debt, you lose your self-respect.
You lose your motivation.
Your debt continues to grow.
You start to worry.
You need to borrow more money.
You get even deeper in debt.
2.
Money comes.
Money goes.
But the memory is always there.
Money talks.
Money rules.
Money is power.
3.
Money burns a hole in your pocket.
It goes out as fast as it comes in.
You’re a spendthrift.
Don’t squander your hard-earned money.
Put your savings in the bank.
Never live beyond your means.
Be a good consumer.
Be a smart shopper.
Be a clever buyer.
Ⅱ Presentation Topics
Team Work
WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
l ENCOURAGING TEAMWORK
l KEEPING TO SCHEDULE
WHAT IS IMPORTANT WHEN…?
CHOOSING PEOPLE TO WORK IN TEAMS
l VARIETY OF EXPERIENCE
l PERSONAL QUALITIES
Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.
Explain the importance of team work:
Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.
If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.
If people did not work as a team, everyone would have to wait for the decisions made by the manager and it was not easy to get people to take on responsibility for anything.
A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts
You will get bored quickly if you work on you own. But if you work in a team…
Working in a team can increase personal awareness of abilities and complementary skills in colleague.
How to improve teamwork:
General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience
Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.
On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.
A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.
Personal qualities:
The basis of the team work is mutual trust and friendly atmosphere
Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.
Project Management
商务英语BEC中级口语精选讲义(4)
、 BEC2 Content
BEC2 考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。
BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。
Preliminary
Vantage
Advanced
Reading
1 hr 30 mins ﹡
1 hr
1 hr
Writing
45 mins
1 hr 10 mins
Listening
40 mins
40 mins
40 mins
Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
ⅵ 、 BEC2 Grades
one overall grade
each skill counts for 25%
candidates also receive profile of performance
Preliminary: two pass grades
Vantage and Advance: three pass grades
ⅶ 、 Introduction to BP Preparation Resource
vocabulary
textbook
《 Pass Cambridge Vantage 》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明:
1 . 掌握商务词汇短语
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2 . 掌握相关商务知识
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3 . 掌握相关背景知识
Tesco, J Sainsbury, Asda
《 Working in English 》
mock exam papers: 9 sets
ⅷ 、 Register for BV
ⅸ 、 Business Research
Answering business studies question
Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
商务英语BEC中级口语精选讲义
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