2020BEC初级常见口语话题
2020商务英语BEC初级常见口语话题会有哪些呢?你都知道了吗?快点来学学吧。下面小编就和大家分享,来欣赏一下吧。
2020BEC初级常见口语话题(1)
商务会议
· Internet(online recruitment):lost cost;reach vast audience/attract wide attention; attract potential customes + may be annoying
· Television:reach vast audience + high cost;people often change channels
· Newspaper(put ad in the local newspaper):reach vast reader + life span is short,readers often discard them quickly ask a recruitment
company :professional + high cos;cannot find the right person
· radio:low cost
· give out free sample:give a personal experience
· send direct email to target customers:get a mailing list of target customers; attract potential customers + people often ignore or just delete it immediately without open (should use attractive headline)
· give out leaflets
agenda(key point):set out in advance to state date, time and location;inform them of all the items to be discussed together;ask them for suggestions for items
venue:choose a suitable venue;with convenient transportation;big enough to accommodate all the participants;
facilities:fully equipped with necessary facilities such as overhead projecter, fax, telephone, computer with access to the internet
the size/length of the meeting
集会的目的:
· keep on track of market trend
· gather ideas to reach more workable final decision
· offer platform to share valuable experience
· exchange views to solve problem .
其他形式的集会活动
· buffet dinners
· afternoon teatime
· sightseeing tour
· an reward ceremony
参会需要带的文件
· work plans
· analysis for market trend and development
· sales report
· related figures/data give a overall picture
· useful for setting goals/targets
参加会议需要注意什么(会中):
· listen carefully :show respect to others;benefit from their views
· take notes:ensure not miss the important items;useful for later reference
2020BEC初级常见口语话题(2)
表现
· consistently working late
· working through lunch
· come to work even when ill/often ask for sick leave
· rush to meet tight deadline
· bring work home
后果
· high turnover
· poor performance
· in low spirit
· lower productivity
应对措施
· time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work
· flexible working time + balance work and life
· provide some sports facilities/organize sports activities + enhance employees’ health
· encourage to take up a hobby + get off the fatigue
· provide coffee rooms and nutritious refreshment + help to relax
· provide childcare/eldercare/transportation facilities + help to cope with these responsibilities
解决公司危机的措施:
· issue a news release make arrangement for the victims
· offer all kinds of assistance
· offer some compensation
· assign some staff to their family to help to cope with tragedy
· organize some related training program
· recall all the product from the market to prevent possible danger
公司选址/迁址
考虑因素:
· get closer to the target market
· cheaper labor cost;low rates of corporate tax
· convenient public transportation
· avoid competition
· consider expansion potential
· better working environment :boost business;lead to higher-quality performance;increase company's profits
2020BEC初级常见口语话题(3)
产品属性: brand;price;quality;after-sales service;reputation;reliability
价格的制定
影响因素:competition; supply and demand; customers'perception of price 措施:offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes
产品推销/推广目的
· aim at target market;
· promote product efficiency;
· meet and beat fierce competition capture a large market share
方式
· launch an advertising campaign
· personal selling:employ some experienced salespeople
· sales promotion:offer promotional gifts;coupons 优惠券;rebate 回扣;loyalty scheme;sweepstake 抽奖;free samples;trading stamp;contest publicity: mass media
好处
· attract potential customers
· boost the sale of product
· encourage customers to try new products
客户服务目的
· increase the level of customer satisfaction;
· meet customers' expectation;
· improve the standard of customer service
提高服务质量的措施:
· Have an after-sale services supervision system
· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)
· check sales figures regularly
· obtain feedback from customer (set up a hotline;conduct a survey)
留住顾客
· understand what the customer needs
· provide high quality product and good service
· offer some discount to regular customer
· upgrade interior decoration
招待客户
招待方式+具体目的
· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business
· show them around our company, especially the best part + give them an overview of our facilities and production methods
· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor
2020BEC初级常见口语话题
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